Pathstone Foundation’s Corporate Sponsorship Club

Pathstone Foundation (PF) is the fundraising arm of Pathstone Mental Health. All funds raised by PF support programs and services that are not covered by the Ministry of Health.

Over the past five years, PF donors have fully funded 10 in-person walk-in clinics, a video counselling platform offered by all programs, enhanced educational and play therapy through the creation of two outdoor natural spaces. Donors have also funded the eating disorder program and certification of 14 full-time staff, and added two staff to the Brief Therapy program which is managing through a heavy wait list caused by the pandemic.

You probably have a few reasons WHY your company chooses to sponsor charities. These may be some of them.

• To attract customers to your brand
• To attract new talent to your company
• To be top of mind over your competitors
• Improve your branding and visibility
• Demonstrate your community and corporate responsibility
• You feel connected to the cause.
• It’s important to be involved with your community.

Here is how Pathstone Foundation does sponsorship.

• We don’t just ask anyone to sponsor. We do our homework first, to ensure our event, project, or campaign fits your pillars of giving, demographics and overall needs.
• Deliverables will always outweigh your contribution. We go above and beyond to ensure you have a value+ experience with us.
• Our events and campaigns are never “ordinary” our team puts great thought and planning into every detail, ensuring guests and sponsors have a unique and memorable experience.
• We show you impact. Every sponsor receives a customized report of the value+ they received with their commitment.
• Past sponsors come back, year after year.

But don’t just take our word for it.

We support Pathstone because of the amazing work they do for people with mental health issues.  It is an underfunded part of our health care system that desperately needs support. Kim and her team do a fantastic job keeping the mental health issues front and centre on the minds of our community and at the same time, running very innovative fundraising programs that raise money for a good cause but also promote the sponsors products well.  Well worth Henry of Pelham’s investment.
Paul Speck, President of Henry of Pelham

Beatties has always believed in supporting youth programs, as our children are the future of our community. Now more than ever, we believe that Pathstone is a key partner in ensuring the mental health and well-being of the next generation of business leaders.
Brad Steeves, President of Beatties.

Meridian’s purpose is to help Canadians achieve a better life and there is no health without mental health. One of the pillars of our employee culture is building strong communities and we are empowered to make decisions locally.  Over the past 5 years, we’ve partnered with Pathstone to put power into campaigns that create greater awareness around the many programs available to support children’s mental health. Meridian was thrilled to be part of the grass roots campaign, “Fill the Pig Feel Better” for 3 years and most recently chose to get involved in the “#Project Plaid” campaign to join the movement and be part of the growing community to break the stigma by opening up conversations relating to mental health and suicide awareness.  We find great value in our partnerships with Pathstone and the fundraising element enables Pathstone to help minimize the times of darkness our children feel by building their coping skills and resilience.
Shelley Dix, District Vice President, Niagara District – Meridian

As a first-time sponsor of Pathstone’s Market Square Summer Social, the foundation has made it very easy to say YES to this event next year. We received more value than we could have imagined around this event and as the representative for downtown businesses we were pleased that this partnership did as much to support our businesses as it did Pathstone. This was a perfect match for us.
Robin McPherson, Chair of the St. Catharines Downtown Business Association.

What does joining get you? Endless Deliverables such as;  

Exclusivity, Event tickets, Discount on additional tickets, Social Media “Shout-Outs”, Logo placement, Special offers extended to guests, Logo, link & Blurb in program and on website, Acknowledgement in our Annual Report (print & digital), Event booth (sampling opp.). E-blast to over 3,500 Pathstone stakeholders. Plus, a digital badge you can feature on your website, acknowledging your support of Pathstone.

What’s on deck for Pathstone in 2023-24?

We have a series of events, campaigns, projects & initiatives planned, including:

Market Square Summer Social – It’s become a guest favourite! This popular in-person mix and mingle event will return to Market Square in June of 2024. Like with typical in-person events, sponsorship can come in many forms.

#ProjectPlaid – Hosted in November, with Plaid Friday always being the FINAL Friday in November, this effort runs deep in raising awareness and the conversation around mental health. #ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now become a mental health movement. In two years, #Project Plaid has raised over $280K for Pathstone. There are countless ways you can ‘join the movement’ and become part of our PLAID army.

Wellness Walls – This year, the series expands even further and stretches into even more places and spaces in every corner of Niagara. This series brings mental health strategies, support and encouragement into the most private and intimate places, and could be seen at a time when someone isn’t feeling ok. You can find our decals in the Niagara Catholic District School Board hallways, Landmark Cinema St. Catharines, and the Seaway Mall in Welland and in public arenas, pools, community centres, city & town halls, public parking lot restrooms and more! Sponsors can be acknowledged on the Wellness Wall as a “Presenter.”

Direct Mail – Holiday Edition – Each November, we send out an appeal letter to over 3,500 donors asking them to support a need at Pathstone. Your company can help offset the cost of this mailer, and will be acknowledged in that mail out.

What Next?

Let’s talk about your annual budget, and how we can best add value and impact to Pathstone and your business through a series of support options mentioned above.

Consider this, your à la carte menu.

Kim Rossi – Director of Philanthropy & PR, Pathstone Foundation,
o. 905.688.6850 x 167
e. KRossi@Pathstone.ca