#ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement.
THE GOAL: To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone.
#ProjectPlaid is about finding hope and giving hope to others.
THE MOVEMENT: PLAID FRIDAY is always the final Friday in November. This year, we mark #PlaidFriday on November 24th, 2023. You can join the movement along with your company, school, club, team, friends and family in the following ways:
- TALK about Mental Health – and tell others about #ProjectPlaid
- DONATE to the Campaign – Donate by clicking the GREEN button on the right or purchase #PP swag at our Pen Centre & Seaway Mall stores OR CAA Niagara Office in Niagara Fall and Grimsby between Nov 1st to 30th, 2023
- WEAR Plaid – on Friday, November 24th, put it in your calendar, you are gonna look so good in Plaid!
- SHOW It Off! Post your photos and tag us too!
