#ProjectPlaid launched in 2019 after the tragic loss of Amelia Durocher to suicide. Taking quick action with a resolve to not let this happen to other kids and families, Amelia’s mom Shanta created #ProjectPlaid. It not only helped her cope, it quickly became a connection for those who were struggling and it’s now a mental health movement.

THE GOAL: To elevate suicide prevention, engage in conversation, and raise funds to support mental health programs at Pathstone.

#ProjectPlaid is about finding hope and giving hope to others.

THE MOVEMENT: PLAID FRIDAY is always the final Friday in November. This year, we mark #PlaidFriday on November 24th2023.  You can join the movement along with your company, school, club, team, friends and family in the following ways:

  1. TALK about Mental Health – and tell others about #ProjectPlaid
  2. DONATE to the Campaign – Donate by clicking the GREEN button on the right or purchase #PP swag at our Pen Centre & Seaway Mall stores OR CAA Niagara Office’s in Niagara Falls and Grimsby between Nov 1st to 30th, 2023
  3. WEAR Plaidon Friday, November 24th, put it in your calendar, you are gonna look so good in Plaid!
  4. SHOW It Off! Post your photos and tag us too!
Email us at events@pathstone.ca and we will send you a #PP Community Partner Kit filled with ideas on how you can Join the Movement and get involved this November.